If you are about to start a new website, you will try to find a good nich which many people search everyday. Sure those niches can help you to make a lot of money but most people don't really want to write about those niches while they think that they will never be able to outrank any of the current leadng website. anyway you can start a website about it but it will take years and much attention. You will have to spend much money to get some backlinks.
Well, you don't have to spend that much attention, time and money, you can start a micro nich within the big niches. For example, in "Loan" keyword, you can write about "Home Loan in Las Vegas". It will be easier for you to get more traffic. It is better for the micro nich since it can narrow donw your competitors so you can rank on the top of SEO.
Another way is to paid for a position if you can't pursuade free traffic. At the same time, there are many other ways to bring traffic to your website such as bookmarking, forum, direct mail, newsletter, and more.
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